Football Stars, Celebrities, International Health Organizations and Corporations Join to Launch “Africa United” To Help Stop Spread of Ebola in West Africa

Public education campaign emphasizes vital role of healthcare workers and features new Ebola prevention communications for West Africa, including ‘We’ve Got Your Back’ PSA

MALABO, Equatorial Guinea, December 3, 2014/ -- At the Official Draw for the 2015 OrangeTM Africa Cup of Nations today, the Confederation of African Football (CAF) joined football stars, celebrities, international health organizations and corporations to announce the launch of Africa United (http://www.weareafricaunited.org), a global health communications campaign aimed at preventing the spread of Ebola in West Africa. The campaign, which is supported by the U.S. Centers for Disease Control and Prevention (CDC) Foundation and driven creatively by actor Idris Elba, is designed to recognize the vital role of frontline healthcare workers, as well as to provide critical education and resources for the people of West Africa. Educational messages will be delivered on local and national radio and TV, billboards and by SMS to audiences in Liberia, Guinea, Sierra Leone and neighboring countries.